The e-commerce era: a constantly evolving market
E-commerce now accounts for over 25% of global sales, and this trend shows no signs of slowing down. However, with 90% of e-commerce sites failing to generate significant conversions, mastering strategic levers is crucial to staying competitive. At Tylias, we’ve supported over 200 e-commerce projects, from SMEs to international brands, by identifying key success patterns.
1. Choosing the right platform: a solid foundation for everything else
Shopify vs WooCommerce: the strategic choice
The underlying technical platform determines your ability to scale. Shopify offers a turnkey solution with predictable monthly costs, ideal for startups. In contrast, WooCommerce provides full control over features but requires technical maintenance. According to our data, Tylias projects that chose WooCommerce saw an average 34% increase in conversion rates after customized optimization.
E-commerce store creation: Our custom development expertise helps you choose the solution best suited to your business goals, not just your initial budget.
2. User experience: the decisive factor in conversions
Mobile-first design: 70% of purchases start on mobile
A site that isn’t mobile-optimized is a major barrier to your business. At Tylias, we apply a mobile-first approach to every e-commerce project. For example, when redesigning a cosmetics brand, we reduced loading time from 6 seconds to 1.2 seconds, resulting in a 42% increase in cart additions.
Mobile-first & responsive design is central to our process, with systematic A/B testing on interactive mockups created in Figma.
Intuitive navigation: less than 3 clicks to complete a purchase
Our UX audit is based on three principles: cart visibility, removal of checkout friction, and perfect mirroring between the product page and order summary. These optimizations have helped our clients reduce cart abandonment rates by an average of 55%.
3. Secure payment: absolute trust for the buyer
78% of consumers abandon an e-commerce site due to payment-related concerns. Integrating solutions like Stripe, PayPal, or local options such as Lydia for the French market is essential. At Tylias, we systematically test payment scenarios with fraud simulations to ensure a seamless experience.
Secure online payment integration: Our approach combines PCI-DSS compliance with user experience, achieving a payment validation rate exceeding 95%.
4. Technical SEO: attract qualified traffic, not noise
Core Web Vitals: Google’s determining factor
Google now measures loading speed, interaction, and content visibility through Core Web Vitals. A score below 70/100 on these indicators penalizes your ranking. In a project for a fabric e-commerce site, we optimized images with WebP format and implemented a Redis cache system, raising the Lighthouse score from 58 to 92.
Core Web Vitals & Google performance: Our technical expertise ensures a score above 90 on 95% of e-commerce projects.
Product listing optimization
Product listings are your best SEO weapon. At Tylias, we use structured data models, Schema.org, combined with a long-tail keyword strategy. For a client selling coffee machines, we targeted queries like « Nespresso compatible espresso machine filter » and generated +1,200 organic visits per month.
5. Conversion Rate Optimization (CRO): turning traffic into sales
Only 2.35% of visitors purchase on average in e-commerce sites. CRO relies on systematic testing. Our clients use a 5-step framework: Analyze customer journeys via Hotjar and Google Analytics; Formulate test hypotheses, e.g., CTA button color vs. gray; Conduct A/B tests on samples of 1,000+ visitors; Statistically analyze results; Deploy widely. This method helped a fashion e-commerce client increase its conversion rate from 1.8% to 6.7% in 4 months.
Conversion rate optimization (CRO): Our data-driven approach maximizes the ROI of every improvement.
6. Personalization and loyalty: the golden age of customer relationships
Remarketing campaigns are no longer enough. Consumers expect proactive personalization. At Tylias, we integrate AI recommendation systems like Nosto and customized loyalty programs. A clothing brand saw its repeat purchase rate increase from 18% to 47% after implementing a points system with exclusive offers.
7. Analysis and continuous iteration: the key to sustainability
A high-performing e-commerce site isn’t built in 3 months. At Tylias, we set up a real-time dashboard with business KPIs: CAC, LTV, conversion rate, etc. For an e-commerce client selling organic products, we identified that 62% of orders came from email customers, triggering a hyper-targeted email program.
UX audit & user experience: Our post-launch monitoring ensures continuous improvement of your e-commerce performance.
In conclusion: your e-commerce site is not a store, it’s a sales machine
The success of an e-commerce site relies on the perfect alignment between technology, UX, and business strategy. At Tylias, we don’t just deliver a website; we create a scalable infrastructure optimized for natural search and designed to convert. Whether it’s choosing the right platform, implementing secure payment, or optimizing your conversion rates, our team of experts guides you from start to finish.
Want to transform your online store into a sales machine? Contact our team today for a free e-commerce audit. We’ll present you with a personalized action plan aligned with your business goals and technical constraints.
Ready to take action?
Let’s discuss your project and see how Tylias can help you turn this strategy into concrete results.